To provide research-based information and conduct conferences or forums regarding motorcyclist safety issues.

To provide a medium of communication, expression, information, and program implementation for motorcyclists who value research, education, and skill training related to proficient motorcycle riding and risk-reduction measures.

To be a model, for individuals new to the world of motorcycling and for the general public, of smart riders, riding smart.

To be the voice of and to represent to the public the positions of responsible, trained, and educated motorcyclists.

To inform regarding the role of regulations and governmental actions as components of a comprehensive motorcyclist safety program, such as mandatory helmet laws, licensure, road construction, etc.